Remember both of your case studies are shown on commercial stations. Apart from the profits which Lime Studios (Hollyoaks) and Syco (X Factor) make for their owners, what does the channel(Channel 4/ITV) do to ensure that they make a profit too?
Consider:
- ad breaks
- schedulling
- station identifiers (Logos)
- live-tweet blogging
- programme trailers
- leaking stories to the press/celebrity style magazines to generate interest