Month: May 2013

Establishing shot – The camera is set far back to show/ephasise the location or the setting. (Forest, District 12, Capitol)

 

Slo-mo – A moment replayed very slowly – used for the flashback of Katniss’s dad being in the mining explosion.

 

Pan shot – The camera moves horizontally taking in all the details along the way – used when the train is coming in to the Capitol.

 

Tracking shot – Follows the action – used with a handheld camera to follow Katniss when she was running through the forest – made us feel part of the action.

 

 

Generating interest for the Hunger Games – the need to make a profit

Marketing techniques used by Lionsgate

Lionsgate used all the usual old-media tricks — giving away 80,000 posters, securing almost 50 magazine cover stories, advertising on 3,000 billboards and bus shelters.

More unusually they also had a year-long digital effort built around the content platforms cherished by young audiences: near-constant use of Facebook and Twitter, a YouTube channel, a Tumblr blog, iPhone games and live Yahoo streaming from the premiere.

Lionsgate  generated this high level of interest with a marketing staff of 21 people working with a relatively tiny budget of about $45 million. Bigger studios routinely spend $100 million marketing major releases, and have worldwide marketing and publicity staffs of over 100 people. The studio has been able to spend so little largely because Mr. Palen has relied on inexpensive digital initiatives to whip up excitement.

One important online component involved a sweepstakes to bring five fans to the movie’s North Carolina set. Notably, Lionsgate invited no reporters: The studio did not want consumers thinking this was another instance of Hollywood trying to force-feed them a movie through professional filters. “People used to be O.K. with studios telling them what to like,” Ms. DePalma said. “Not anymore. Now it’s, ‘You don’t tell us, we tell you.’ ”

http://www.nytimes.com/2012/03/19/business/media/how-hunger-games-built-up-must-see-fever.html?pagewanted=all&_r=0

 

The final countdown…

 

Hunger Games Hair and Make up

 

3,000: People who were processed through the hair and makeup tents each week. “Extras couldn’t just have their normal hair. Everyone had to be in the style of the time,” said Flowers.

 

500: Cast members and extras who had their eyebrows bleached, including Elizabeth Banks, who plays Effie Trinket.

 

400: Cast members and extras wearing wigs in a single day of filming. “We went with odd permutations of colours like dusty rose and chartreuse,” Flowers said. “The challenge was to make them look couture and sophisticated.”

 

45: Hairdressers working in a single day.

 

20: Minutes spent creating Katniss Everdeen’s signature braid for Jennifer Lawrence.

 

3: Coloured wigs worn by Elizabeth Banks: One pink, one green, and one lavender.

 

1: Wig worn by Stanley Tucci, who plays Caesar Flickerman. “It’s a dark navy blue wig in a Karl Lagerfeld-style ponytail,” she says.

Colour Symbolism Chart – What colours were used in The Hunger Games?
Red: Excitement, energy, passion, love, desire, speed,   strength, power, heat, aggression, danger, fire, blood, war, violence, all   things intense and passionate. Remember the “Girl on Fire Dress”? What did the colour represent?
Pink symbolizes love and romance, caring, tenderness,   acceptance and calm. Remember Effie Trinkett? She cares about her District 12 Tributes.
Beige and ivory symbolize unification. Ivory symbolizes quiet   and pleasantness. Beige symbolizes calm and simplicity.
Yellow signifies joy, happiness, betrayal, optimism,   idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty,   cowardice, jealousy, covetousness, deceit, illness, hazard and friendship.
Blue: Peace, tranquillity, cold, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressant.
Turquoise symbolizes calm. Teal symbolizes sophistication.   Aquamarine symbolizes water. Lighter turquoise has a feminine appeal.
Purple: Royalty, nobility, spirituality, ceremony,   mysterious, transformation, wisdom, enlightenment, cruelty, arrogance,   mourning.
Lavender symbolizes femininity, grace and elegance.
Orange: Energy, balance, enthusiasm, warmth, vibrant,   expansive, flamboyant, demanding of attention.
Green: Nature, environment, healthy, good luck,   renewal, youth, spring, generosity, fertility, jealousy, inexperience, envy,   misfortune, vigour. Remember the forest scenes?
Brown: Earth, stability, hearth, home, outdoors,   reliability, comfort, endurance, simplicity, and comfort.
Grey: Security, reliability, intelligence, staid,   modesty, dignity, maturity, solid, conservative, practical, old age, sadness,   boring. Silver symbolizes calm.
White: Reverence, purity, birth, simplicity,   cleanliness, peace, humility, precision, innocence, youth, winter, snow,   good, sterility, marriage (Western cultures), death (Eastern cultures), cold,   clinical.Remember President Snow? Cold, clinical, death “snow”
Black: Power, sexuality, sophistication, formality, elegance,   wealth, mystery, fear, evil, unhappiness, depth, style, evil, sadness,   remorse, anger, anonymity, underground, good technical colour, mourning,   death (Western cultures).Remember President Snow – power, formality, mystery, wealth, evil, death…

Try this one…Hunger Games mind map