Hunger Games – stereotyping

How a film audience responds to a character is often subconsciously based on how a character looks and what they say or do.

Film makers are forced to condense a lot of material into a short time. They rely on a fixed, exaggerated image of a person as a kind of summary between them and the audience – or films would end up 10 hours long.  (Ain’t nobody got time for that!)

Stereotypical female

A lead fantasy woman on film is seldom unattractive, overweight or disabled. The character of Katniss in the book is half-starved but the actress on-screen looked healthy and beautiful despite the fact she was from a poor district. Women are stereotypically on-screen to be looked at and admired for their physical perfection. The Hunger Games film played around with the whole idea of image and we saw Katniss being cleansed and prettied up so that she would appeal to the TV audience for the Hunger Games around Panem. Coincidentally that made her more attractive for the cinema-going audience who had paid their money to watch this product.

 

 

Hunger Games – Institutional Factors

Blockbuster – How to make a profit

 

The film industry depends on blockbusters. On average 350 films are released annually but only 35 make serious money. The Hunger Games is classed as a “blockbuster” because when the film released, it set records for opening day ($67.3 million) and opening weekend for a non-sequel. At the time of its release, the film’s opening weekend gross ($152.5 million) was the third-largest of any movie in North America. It is the first film since Avatar to remain in first place at the North American box office for four consecutive weekends. The movie was a massive box-office success by grossing $685 million worldwide against its budget of $78 million, making it the third highest grossing film in the United States and ninth highest grossing worldwide of 2012. It was released on DVD and Blu-Ray in the August of 2012 and was the best selling DVD of 2012.The HG movie etc had made $691,247,768 by the October of 2012 according to Box Office Mojo.

 

How was this achieved?

 

The delivery date was carefully chosen so that there wasn’t much competition in the cinema for the target audience at the same time

 

Merchandising was carefully done to make sure the name, Hunger Games, was always in the public eye. Before the official The Hunger Games film came out, a lot of merchandising came out to promote the film’s upcoming release.

 

Some of the merchandise included the following:

 

  • Mockingjay pins
  • Clothing
  • Pillow Cases
  • Backpacks
  • Magazines
  • Dolls/Action Figures
  • Nail Polish
  • Cardboard cutouts
  • Calendars

 
Even some websites were created to further more promote the movie in any way they can, such as Capitol.pn where a user could take a quiz to find out their district and connect with Facebook to learn the latest details on the film.

 

Lionsgate had the advantage, of course, of huge built-in awareness for “The Hunger Games.” The trilogy of books by Suzanne Collins on which the film is based have already sold 23.5 million copies worldwide. As a result, the studio had not only been able to afford a more cost-effective advertising campaign, but was able to get away with not showing any footage in commercials and trailers from the actual Hunger Games, in which teenagers hunt each other to the death in front of a televised audience. Lionsgate’s marketing strategy worked spectacularly well. The entire advertising budget was only $45,000,000.

 

Product placement – there was one example of an advert for Sprite – a Coke brand –  which appeared on a billboard about 40 minutes into the film. The film makers made money out of placing the product in the film. It did not happen by accident.

 

 

 

 

Exam: May the odds be ever in your favour!

Now, how to get ready for the Media exam on Monday 3rd of June

1          Look at your answers to the past paper analysis questions – look at my comments for what would have made it better.

The 3Cs are colour, camera work and character

The 3Ss are sound, special effects and sets (including props)

2          Complete the Production questions and return the paper to Mr B. by Wednesday 22 May by the latest so it can be returned to you on Thursday to help you to study.

3          Attend supported study on Thursday 23rd May in G:14  which will run from 9.00-11.00. It is advisable that you attend this to remind yourself of the perfect answers. No “time off” can make up for being talked through the process to give yourself the best chance.

4          Look at the blog at least twice a week.

5          Revise your study notes.

6          Turn up for the exam! Monday 3rd June 9.00 start – be in for 8.45. Bring a pen if you are handwriting your answers.

Film geekery – Olympus Has Fallen

Just because I can’t help myself! You don’t need to learn this but it shows you how you can use your skills now to analyse any movie.

 
Narrative structure
Equilibrium – Protagonist is lead Secret Service security for the President of the United States. Following an accident he is relegated to a less important job.
Disequilibrium – The White House (Olympus) is taken over by North Korean terrorists and the President and several important government officials are taken hostage.
Resolution – Protagonist takes on a huge number of terrorists virtually single-handedly and one by one kills them off while keeping in touch with his wife, rescuing the President’s son and updating the security services and the acting President about what is going on.
New Equilibrium – order is restored, protagonist is returned to job he loves.
 
Sound effects – surround sound for movement of helicopter, non-diegetic sound (music) to make the audience feel proud, scared, triumphant, sad used throughout the movie.
 
Camera angles and shots – establishing shots used to show place (Washington DC), White House, etc
Full body shots and low camera angles to show Gerard Butler striding across a corridor, like a man who means business
Close up shots with dimmed lighting – to show Gerard Butler’s human side when he is talking to his wife during the attempted rescue, also to show emotion of Morgan Freeman and others round the table as various terrible things happen to others.
 
Special effects – choreographed fight sequences with apparent stabbings, shootings, explosions with blood, sound and CGI all used to create different effects to help tell the story. Buildings explode and fall down, weapons fire and light strafes across the screen to imitate gunfire and all of this is computer generated.
 
Target audience – Americans + fans of action films – they might cheer when Gerard Butler kills an enemy.
 
People who might not like the film – Koreans as they are the bad guys, people who do not like America – they might cheer when American buildings explode! The elderly would be put off by the swearing.
 
Need to make a profit – used only two major stars and many lesser known ones and a lot of CGI to cut down on the budget. This film cost less than the Hunger Games to make and Lionsgate was involved in it as well.
 
Use of stars – Gerard Butler is a man’s man – the kind who appears to do what is right. Good looking enough so that a female audience might be persuaded to go along with their boyfriend/husband even although it’s not their favourite kind of film. A stereotypical hero. The women who were crying when captured are the sterotypical helpless females. Morgan Freeman is a well liked older actor who has played the President of America in other films. He has gravitas – he is a believable character that people cede authority to so when he argues with the head of the armed forces we believe he is powerful, for example.
 
Dialogue was a bit cheesy. “Let’s play a game of…You first!” for example.
 
A 15 because of strong sustained violence and strong language. Not a film to take your granny to.
 
 
Another review here:
 
 
 
 

Cinema Trip

Reminder – if you were off and missed your permission slip today, pick up your permission slip first thing Monday morning.

 

No slip returned – no trip.

 

The film is a 15 – remind yourself what that means!

Cinema Trip

We have been given permission to have our cinema trip next week.

 

Watch this space!

 

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