We need to complete two more NABs very soon. We will be looking at aspects of print: -a Comic (fiction) and an advertisement (non-fiction).
Again the main thing we are looking for is to check that you understand:
Purpose – what is it for?
Codes – colour, style etc – what is it/what might it mean?
Narrative Structure – how is the story told/information put across?
Graphics – drawings, photographs etc
Target audience – what kind of person would be interested in the text?
Co-operative working – who needed to work together to make the text?
Institutional Factors – the need to make a profit etc
| Key aspect
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General definition
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Things to consider (not every text need be analysed in terms of the details outlined below as these are a guide only)
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| Categories
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The way in which a text is described.
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Purpose, form, tone, genre
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| Language
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How the text is constructed
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Mis en scene, font, camera angle, lighting, framing, layout, editing, pace. Denotation and connotation
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| Representation
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How people and places are constructed within the text
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Stereotypes, non-stereotype representations, ideology, hegemony
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| Narrative
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How the text is organised
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View point, structure, plot, narrative codes
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| Audience
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Who the text is made for and how they react to the text
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Target audience, pleasure of the text, differential decoding
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| Institutions
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The factors both internal and external that effect the production of the text
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Ownership, internal control, external control, personnel
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