NABs

We need to complete two more NABs very soon. We will be looking at aspects of print: -a Comic (fiction) and an advertisement (non-fiction).

Again the main thing we are looking for is to check that you understand:

Purpose – what is it for?

Codes – colour, style etc – what is it/what might it mean?

Narrative Structure – how is the story told/information put across?

Graphics – drawings, photographs etc

Target audience – what kind of person would be interested in the text?

Co-operative working – who needed to work together to make the text?

Institutional Factors – the need to make a profit etc

Key aspect	General definition	Things to consider (not every text need be analysed in terms of the details outlined below as these are a guide only)
Categories	The way in which a text is described.	Purpose, form, tone, genre
Language	How the text is constructed	Mis en scene, font, camera angle, lighting, framing, layout, editing, pace. Denotation and connotation
Representation	How people and places are constructed within the text	Stereotypes, non-stereotype representations, ideology, hegemony
Narrative	How the text is organised	View point, structure, plot, narrative codes
Audience	Who the text is made for and how they react to the text	Target audience, pleasure of the text, differential decoding
Institutions	The factors both internal and external that effect the production of the text	Ownership, internal control, external control, personnel