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BLACK suggests authority, power, boldness, seriousness, is
distinguishing and classic. Business wise it’s great for
creating drama and is good for a background colour (except on websites, it is very hard on the eyes). It is ideal for text on a light background. Black also implies submission and is associated with evil.
BLUE suggests security, authority, faithfulness and dignity.
For business it suggests sanctuary and fiscal
responsibility. It is the most popular and the second most
powerful colour. Blue can also be cold and depressing. Peopleare more productive in blue rooms.
BROWN suggests richness, politeness, helpfulness and
effectiveness. In business it suggests less important items.
Solid, reliable brown is the colour of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather.
GREY suggests authority, practicality, earnestness and
creativity. Business wise it is traditional and
conservative.
GREEN suggests health, fertility, freedom, freshness,
healing, tranquillity and jealousy. Businesses use it to
communicate status and wealth. It is the easiest colour on
the eye and can improve vision. It is a calming, refreshing
colour.
ORANGE suggests pleasure, cool, excitement, cheer,
endurance, strength and ambition. For business it is good
for highlighting information on charts and graphs.
PINK suggests femininity, gentleness, well being and
innocence. For business you must be aware of it’s feminine
links and implications.
PURPLE suggests spirituality, royalty, luxury, wealth,
sophistication, authority and mournfulness. In business it
is upscale and works with artistic types. It is also
feminine and romantic. However, because it is rare in
nature, purple can appear artificial.
RED suggests excitement, strength, sex, passion, vitality,
aggressiveness and commands attention. Business wise it
associated with debt, is great for boldness and accents. The most emotionally intense colour, red stimulates a faster heartbeat and breathing.
WHITE suggests refined, purity, devotion, contemporary and
truthfulness. For business it can be sterile and refreshing. The best colour on the web for a background colour. Doctors and nurses wear white to imply sterility.
YELLOW suggests warmth, sunshine, cheer, happiness, jealousy, deceit and cowardice. Business wise it appeals to the intellectual types and is a good accent. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism. It is the most difficult colour for the eye to take in, so it can be overpowering if overused.
Green, brown, and red are the most popular food colours. Red is often used in restaurant decorating schemes because it is an appetite stimulant.
