A fashion magazine’s target audience is ABC1 females in their late twenties to thirties. They are very successful in attracting their audience, resulting in continual high readership and, as a result, they do not widely try to appeal to other audiences such as men. The features each month are very similar, and based around fashion, which is what appeals to its audience and is what the magazine is renowned for. Some have a variety of features which can appeal to many different audience types; including features on fashion and beauty, as well as harder hitting features about global problems and events.
Many of the women who read the glossies, particularly those perhaps who are not regular readers may buy them for aspiration and distraction purposes. Although not being able to afford the clothes and products being advertised, it gives the reader something to aspire towards, or perhaps give an insight into that lifestyle. While reading the magazine, the reader can feel as if they have more money, or live the model lifestyle, reading about the lives of famous models and actresses etc.
The adverts are deliberately designed to look as much like the glossy magazine itself as possible and usually have high fashion outfits, a sophisticated look and a stick thin model or actress selling their product.
