Media Analysis – Film Posters

Media Analysis

 

 

Genre: Fiction – Film Posters

 

 

Follow this link:

 

http://www.slideshare.net/bir/analysis-of-film-poster

 

Film posters follow the following conventions:

 

  • Slogan or “tagline”
  • Key Image
  • Credit Block
  • Use of famous stars
  • Film title

 

 

Here is a second example:

 

http://www.slideshare.net/alexdabriel/media-poster-analysis

 

and a third here:

 

http://www.slideshare.net/kymberlyjadet/film-poster-analysis-5391288

 

When you are writing your answers you need to consider the purpose of the poster – which is to get people interested in paying to see the film, the colours they have chosen and what that might mean for the film, what is in the background (because it has been deliberately placed there), the rating of the film because an adult or frightening film would have an adult or frightening image (so who is the target audience?), the kind of font they have used and the colours used for the writing, the layout (where is everything placed and why) and your personal reaction to the poster.

 

There is more about fonts used here:

http://www.google.co.uk/imgres?imgurl=http://news.bbc.co.uk/nol/shared/spl/hi/pop_ups/08/entertainment_knowledge_of_all_fonts/img/1.jpg&imgrefurl=http://news.bbc.co.uk/2/shared/spl/hi/pop_ups/08/entertainment_knowledge_of_all_fonts/html/1.stm&usg=__jAIyjx4zF5bCJJACUCLyUiUFvKw=&h=300&w=300&sz=21&hl=en&start=4&zoom=1&tbnid=HfqhWyE2eoXmEM:&tbnh=116&tbnw=116&ei=h_q9T7QLlOvxA4HxsTQ&prev=/search%3Fq%3Dfilm%2Bposters%26um%3D1%26hl%3Den%26safe%3Dactive%26sa%3DN%26gbv%3D2%26tbm%3Disch&um=1&itbs=1

 

 

Complete the analysis task for the film poster on the screen, remembering to give as much detail as possible for each new point.

 

On the next page there is a larger version of the poster.

 

Media Exam Friday 18th of May

Final revision class available 9.00-11.00 in G:14.

Remember:

Representation

It’s impossible to portray every aspect of an individual in a photograph, or even in a feature film, so certain features of their personality and appearance get highlighted, and are often enhanced, when it comes to constructing the representation that the audience will see. When representing a person, media texts often focus on their:

  • Age
  • Gender
  • Race/Ethnicity
  • Financial Status
  • Job
  • Culture/nationality

Signs and symbols are used as a kind of visual shorthand to represent these attributes.

Audience –

Creating Audience

Once a media text has been made, its producers need to ensure that it reaches the audience it is intended for. All media texts will have some sort of marketing campaign attached to them. Elements of this might include

  • posters
  • print, radio, TV and internet advertisements
  • trailers
  • promotional interviews (eg stars appearing on chat shows, information leaked to Internet bloggers)
  • tie-in campaigns (eg a blockbuster movie using McDonalds meals)
  • merchandising (t-shirts, baseball caps, key rings)

Marketing campaigns are intended to create awareness of a media text. Once that awareness has been created, hopefully audiences will come flocking in their hundreds of millions.

Why is genre important for …

 

Producers of media texts?

  • Gives a pattern for construction, a template
  • Genre pieces have an established audience who are easy to market to
  • Certain personnel can develop their skills working within a particular genre (e.g. horror make up specialists)
  • Stars can associate themselves with a particular genre e.g. Will Ferrell is known for a certain type of slapstick comedy, and his face on a poster instantly tells audiences what kind of movie they are likely to see if he is in it.
  • Fans of a genre know the codes, so you don’t have to reinvent the wheel all the time

 

Distributors?

  • Clear channels for marketing and distribution — easily targetable audience
  • Concentration of distribution resources — no point in trying to get eg football matches to a non-sports audience
  • Fans of a genre as a whole can easily be persuaded to buy other texts in the same genre eg dance music compilation CDs
  • Provides a structure for retail outlets
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