http://www.impawards.com/2012/alpha1.html
Preparing for the unseen analysis
Choose 2 posters to look at using the above link.
As you study each one, consider the following:
Colour
- What colours have been used?
- Where have they been used?
- Why have they been used this way? What meanings do they have?
Font
- Is it sans serif?
- Is it easy to read?
- What words have actually been used and why?
Image
- Think about the “rule of thirds”, where is the image placed?
- What type of shot has been used and why?
- What is in the background?
- What is in the foreground?
- What is being sold? Where is it placed?
Use of Stars
- Which star being used to sell the product?
- What personality is the star portraying?
- How has the star been dressed?
- How has the star been made up/airbrushed?
- What does the image imply that the audience will get if they buy the product?
- What about this advert/poster implies quality?
Target audience
- What age group would this product appeal to? How do you know?
- What gender would mainly be drawn to this product? How do you know?
