The Course provides opportunities for learners to initiate and develop their own ideas graphically. It allows them to develop skills in reading and interpreting graphics produced by others. Learners will continue to develop graphic awareness in often complex graphic situations thus expanding their visual literacy. The Course is practical, exploratory and experiential in nature. It combines elements of creativity and communicating for visual impact with elements of protocol and an appreciation of the importance of graphic communication standards, where these are appropriate. The Course allows learners to engage with technologies. It allows learners to consider the impact that graphic communication technologies have on our environment and society.
The aims of the Course are to enable learners to develop:
· skills in graphic communication techniques, including the use of equipment, graphics materials and software
· creativity in the production of graphic communications to produce visual impact in meeting a specified purpose
· skills in evaluating the effectiveness of graphics in communicating and meeting their purpose
· an understanding of graphic communication standards protocols and conventions, where these apply
· an understanding of the impact of graphic communication technologies on our environment and society
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