THE DARK KNIGHT // INSTITUTIONS

Here’s two slide shows that will help you with revising over the marketing and distribution strategies for The Dark Knight.

Remember to look at their viral marketing campaign strategies!

Think: how does this work with audience engagement?

http://www.slideshare.net/belair1981/the-dark-knight-marketing-42261856

http://www.slideshare.net/ellesullivan310/the-dark-knight-production-marketing-and-audience

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MEDIA // HIGHER

COURSE DESCRIPTION

Higher Media enables learners to analyse and create media content. Learners think critically about the media and its role in everyday life, and develop an appreciation of media content in a cultural context and in the context of the media industry. Through analysing and creating media content, learners develop skills that enable them to engage more fully in society and in learning. The Course provides learners with the opportunity to develop knowledge of media contexts, roles and the key aspects of media literacy: categories, language, representation, narrative, audience and institution. Learners encounter a wide range of different types of content in different media. Building on the four capacities, the Course enables learners to communicate, be critical thinkers, develop cultural awareness, and be creative.

 

PURPOSE AND AIMS OF THE COURSE

The main purpose of this Course is to analyse and create media content. The Course enables learners to understand and develop their media literacy skills and appreciate the opportunities and challenges that occur within the media industry. The Course provides learners with opportunities to develop both knowledge of the media and the ability to create media content.

 

In particular, this Course aims to enable learners to develop:

  • the ability to analyse and create media content, appropriate to purpose, audience and context
  • knowledge and understanding of the key aspects of media literacy
  • knowledge and understanding of the role of media within society
  • the ability to plan and research when creating media content, as appropriate to purpose, audience and context
  • the ability to self-evaluate

 

ASSESSMENT

Higher Media is assessed through two units and the course assessment. All Units are internally assessed. They will be assessed pass/fail within centres in line with SQA national standards.

The assessment of the Units in this Course will be as follows;

 

  • Analysing Media Content (Higher)

The purpose of this Unit is to develop the skills to analyse media content. This Unit provides learners with the opportunity to develop knowledge and understanding of media contexts, roles and the key aspects of media literacy central to the detailed and complex analysis of media content.

  • Creating Media Content (Higher)

The purpose of this Unit is to develop the skills to plan and create media content and evaluate production processes. This Unit provides learners with the opportunity to develop knowledge and understanding of the key aspects of media literacy central to creating media content.

  • Course assessment

In the Higher Media Course, added value will focus on challenge and application. Learners will provide evidence of the ability to analyse and create detailed media content. The Course assessment will take the form of an assignment question paper that focuses on planning and creating media content and that focuses on analysing familiar media content.

 

 

PROGRESSION

This Course or its Units may provide progression to:

  • other qualifications in Media or related areas
  • further study, employment and/or training

 

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MEDIA // NATIONAL 5

 

COURSE DESCRIPTION

Media is an exciting and engaging subject to study. This course offers opportunities to analyse and create media texts. You will gain knowledge of the purpose, audience and context of media and its role within society. You will develop skills to plan, research, create and evaluate your own productions. You will develop an appreciation of the opportunities and challenges that occur in the media industry. The course will provide opportunities to develop both theoretical knowledge of the media and the ability to create your own media production.

 

ASSESSMENT

To gain National 5, learners must pass the two Units and the Course Assessment (Assignment, Case Study and Question Paper). The Course Assessment will be graded A to D.

 

The Course Assessment consists of :

  • Analysing Media Content

In this Unit the learner will develop the skills to analyse media content. This provides the learner with the opportunity to develop knowledge and understanding of the key aspects of media literacy central to the detailed analysis of media content. This will be done through the medium on film. The learner will analyse fiction and non-fiction feature films, trailers etc.

  • Creating Media Content

In this Unit the learner will develop the skills to create media content and evaluate the production process. This provides the learner with the opportunity to develop knowledge and understanding of the key aspects of media literacy central to creating media content. This will be done through the medium of film. The learner will plan, create and evaluate a production based on an agreed brief.

  • Question Paper

The question paper focuses on analysis of familiar media content.

 

PROGRESSION

Success at National 5 Media allows progression to Higher Media.

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MEDIA // NATIONAL 4

 

COURSE DESCRIPTION

Media is about learning to think critically about the world around you. It is a broad subject that covers lots of different subject areas but mostly a mix of English, Business Studies and Design. It’s about how the Film and TV we watch are made, how the products we buy are sold to us, and how we go about creating our own.

As you go through the course, you’ll be building a large portfolio of your notes, ideas and designs. This will be checked over the year as a whole, and it’s part of how the course is assessed.

 

ASSESSMENT

To gain National 4, learners must pass two Units and the Added Value. The course awarded Pass or Fail. Although there are three sections in the course, Media is taught holistically and you will use the skills combined throughout the year.

 

The Course Assessment consists of:

Analysing Media Content

In this part of the course, you will learn about how and why different types of Media are made.

Creating Media Content

In this part, you will use the skills you’ve learned to make different types of Media and comment on the production processes.

Added Value Unit: Media Assignment

In this section, you plan, create and evaluate a chosen topic that develops your own skills and personal interests.

 

PROGRESSION

Success at National 4 Media allows progression to National 5 Media.

 

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