{"id":64,"date":"2022-06-01T16:48:55","date_gmt":"2022-06-01T15:48:55","guid":{"rendered":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/?page_id=64"},"modified":"2024-05-30T11:16:50","modified_gmt":"2024-05-30T10:16:50","slug":"customer-satisfaction","status":"publish","type":"page","link":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/customer-satisfaction\/","title":{"rendered":"Customer Satisfaction"},"content":{"rendered":"<p>Customer service refers to the way an organisation <strong>interacts with its customers<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-65\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/06\/01164132\/Picture13-300x235.png\" alt=\"\" width=\"244\" height=\"191\" srcset=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/06\/01164132\/Picture13-300x235.png 300w, https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/06\/01164132\/Picture13.png 534w\" sizes=\"auto, (max-width: 244px) 100vw, 244px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff0000\"><strong>Measuring Customer Satisfaction\/Service <\/strong><\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 1rem\">Customers may be issued a <\/span><strong style=\"font-size: 1rem\">questionnaire<\/strong><span style=\"font-size: 1rem\"> and asked questions on the standard of customer service.<\/span><\/li>\n<li>Organisations may review information contained in customer <strong>complaints<\/strong> and monitor quantities of <strong>returned products<\/strong>.<\/li>\n<li>Organisations can <strong>monitor reviews<\/strong> of their products and services that customers have posted on websites.<\/li>\n<\/ul>\n<h2><span style=\"color: #ff0000\"><strong>Impact of Good Customer Service<\/strong><\/span><\/h2>\n<ul>\n<li>Customers who experience good service will <strong>continue to buy<\/strong> in the future and may <strong>recommend<\/strong> the business to others<\/li>\n<li><strong>Loyal<\/strong> customers leads to increased sales volumes and profits, and can contribute to the <strong>reputation<\/strong> of the business in the eyes of the public.<\/li>\n<\/ul>\n<h2><span style=\"color: #ff0000\"><strong>Impact of Poor Customer Service<\/strong><\/span><\/h2>\n<ul>\n<li>A customer who is not dealt with efficiently will not be happy and go to a competitor.<\/li>\n<li>Poor customer service can damage the organisations reputation<\/li>\n<\/ul>\n<h2><span style=\"color: #ff0000\"><strong>Maximising Customer Service\/Satisfaction\u00a0<\/strong><\/span><\/h2>\n<ul>\n<li>By using market research to get <strong>customer feedback<\/strong>, the business <strong>can make decisions on improvements<\/strong> to products, the prices they charge and where they sell their products to ensure customer are happy.<\/li>\n<li>A business must provide staff <strong>training<\/strong>, so they are able to handle queries and complaints from customers, resulting in a <strong>better customer experience<\/strong>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-66 aligncenter\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/06\/01164357\/Picture14.png\" alt=\"\" width=\"157\" height=\"135\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer service refers to the way an organisation interacts with its customers. &nbsp; Measuring Customer Satisfaction\/Service Customers may be issued a questionnaire and asked questions on the standard of customer service. Organisations may review information contained in customer complaints and monitor quantities of returned products. Organisations can monitor reviews of their products and services that [&hellip;]<\/p>\n","protected":false},"author":79984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-64","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/64","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/users\/79984"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":4,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/64\/revisions"}],"predecessor-version":[{"id":531,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/64\/revisions\/531"}],"wp:attachment":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/media?parent=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}