{"id":323,"date":"2022-09-20T16:29:50","date_gmt":"2022-09-20T15:29:50","guid":{"rendered":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/?page_id=323"},"modified":"2022-09-20T16:29:50","modified_gmt":"2022-09-20T15:29:50","slug":"technology","status":"publish","type":"page","link":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/technology\/","title":{"rendered":"Technology"},"content":{"rendered":"

Technology in Marketing<\/strong><\/span><\/h2>\n

Web Sites<\/strong><\/span><\/h3>\n
    \n
  • Websites display detailed product descriptions \u2013 text, specifications, images, videos \u2013 helping customers make an informed choice.<\/li>\n
  • Websites are used to advertise products and promotions on an organisation\u2019s own site and\/or as pop-ups on related web sites which the target market is expected to view.<\/li>\n
  • Websites can be used as a source of secondary information eg from competitors\u2019 web sites – desk research \u2013 to inform decisions.<\/li>\n
  • Social Media Sites used to advertise products and to build a contacts list when people \u2018like\u2019 and share pages. Can update followers on offers and share feedback on products.<\/li>\n
  • BLOGs \u2013 sharing information by contributing to a web log (blog) eg reviewing products, suggesting improvements.<\/li>\n
  • Video Sharing \u2013 product demonstrations uploaded to file sharing sites such as You Tube to give customers detailed information.<\/li>\n<\/ul>\n

    E-Commerce (On-Line Selling) <\/strong><\/span><\/h3>\n
      \n
    • Refer back to section on \u2018Place\u2019 \u2013 benefits of E-commerce.<\/em><\/li>\n<\/ul>\n

      E-Mail <\/strong><\/span><\/h3>\n
        \n
      • Customers can be contacted using e-mail distribution lists for which they register or provide contact details when on-line shopping.<\/li>\n
      • E-coupons can be attached to encourage further purchases on-line.<\/li>\n
      • Used to carry out field research – on-line questionnaires – large numbers of people can be reached through a single low-cost message<\/li>\n<\/ul>\n

        Mobile Phones <\/strong><\/span><\/h3>\n
          \n
        • Group texts can be sent containing adverts and offers.<\/li>\n
        • People may be asked to participate in text surveys.<\/li>\n
        • Apps can be downloaded to a smart phone allowing users to browse and make purchases at a time that suits.<\/li>\n<\/ul>\n

          Quick Response Codes<\/strong><\/span><\/h3>\n
            \n
          • Take customers to a web site to view \/ buy products.<\/li>\n
          • Can provide directions to a retail outlet (shop).<\/li>\n
          • Can be used to populate a distribution list to receive further direct promotional offers.<\/li>\n<\/ul>\n

            EPOS\/Loyalty Cards<\/strong><\/span><\/h3>\n
              \n
            • Electronic Point of Sale (EPOS) technology can be used by retailers when loyalty cards are swiped at electronic tills.<\/li>\n
            • This provides information about an individual customer\u2019s shopping habits which can be used for general market research or to target customers with customised special offers.<\/li>\n<\/ul>\n

              Desk Top Publishing <\/strong><\/span><\/h3>\n
                \n
              • Used to prepare brochures, flyers and promotional display materials for use in direct mailings, point of sale promotions, posters and banners.<\/li>\n<\/ul>\n

                Spreadsheets <\/strong><\/span><\/h3>\n
                  \n
                • Used to record and process market research findings.\u00a0 Sales figures can be recorded and analysed using formulae to perform calculations accurately.<\/li>\n
                • Information can be presented in charts for ease of understanding.<\/li>\n<\/ul>\n

                  Databases<\/strong><\/span><\/h3>\n
                    \n
                  • Used to store customer details which can be merged with word processing documents for personalised direct mailings.<\/li>\n
                  • When shopping on-line, customers are viewing a database of products for sale.\u00a0 This can be sorted and filtered to help them find the products they are looking for.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                    Technology in Marketing Web Sites Websites display detailed product descriptions \u2013 text, specifications, images, videos \u2013 helping customers make an informed choice. Websites are used to advertise products and promotions on an organisation\u2019s own site and\/or as pop-ups on related web sites which the target market is expected to view. Websites can be used as […]<\/p>\n","protected":false},"author":79984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-323","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/users\/79984"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/comments?post=323"}],"version-history":[{"count":1,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/323\/revisions"}],"predecessor-version":[{"id":324,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/323\/revisions\/324"}],"wp:attachment":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/media?parent=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}