{"id":273,"date":"2022-09-20T15:12:21","date_gmt":"2022-09-20T14:12:21","guid":{"rendered":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/?page_id=273"},"modified":"2024-10-09T15:29:26","modified_gmt":"2024-10-09T14:29:26","slug":"marketing-mix","status":"publish","type":"page","link":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/marketing-mix\/","title":{"rendered":"Marketing Mix"},"content":{"rendered":"<h2><span style=\"color: #ff0000\"><strong>The Marketing Mix &#8211; Introduction<\/strong><\/span><\/h2>\n<p>For marketing to be successful, an organisation has to combine a successful mix of the right <span style=\"color: #ff0000\"><strong>product<\/strong><\/span>, sold at the right <span style=\"color: #ff0000\"><strong>price<\/strong><\/span>, in the right <span style=\"color: #ff0000\"><strong>place<\/strong><\/span>, using the most suitable methods of <span style=\"color: #ff0000\"><strong>promotion<\/strong><\/span>.\u00a0 The elements of marketing used by organisations are known as the 4 Ps:<\/p>\n<ul>\n<li><span style=\"color: #ff0000\">Product<\/span> \u2013 the good or service offered.<\/li>\n<li><span style=\"color: #ff0000\">Price<\/span> \u2013 the amount charged to consumers.<\/li>\n<li><span style=\"color: #ff0000\">Place<\/span> \u2013 the location or method of distribution.<\/li>\n<li><span style=\"color: #ff0000\">Promotion<\/span> \u2013 how to inform, remind, persuade<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/09\/20151842\/Picture8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-283\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/09\/20151842\/Picture8.jpg\" alt=\"\" width=\"425\" height=\"263\" srcset=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/09\/20151842\/Picture8.jpg 393w, https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/09\/20151842\/Picture8-300x185.jpg 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Marketing Mix &#8211; Introduction For marketing to be successful, an organisation has to combine a successful mix of the right product, sold at the right price, in the right place, using the most suitable methods of promotion.\u00a0 The elements of marketing used by organisations are known as the 4 Ps: Product \u2013 the good [&hellip;]<\/p>\n","protected":false},"author":79984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-273","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/users\/79984"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":3,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/273\/revisions"}],"predecessor-version":[{"id":284,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/273\/revisions\/284"}],"wp:attachment":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/media?parent=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}