{"id":256,"date":"2022-09-20T14:49:47","date_gmt":"2022-09-20T13:49:47","guid":{"rendered":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/?page_id=256"},"modified":"2022-09-20T14:50:03","modified_gmt":"2022-09-20T13:50:03","slug":"marketing-introduction","status":"publish","type":"page","link":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/marketing-introduction\/","title":{"rendered":"Marketing Introduction"},"content":{"rendered":"<h2><span style=\"color: #ff0000\">Introduction to Marketing<\/span><\/h2>\n<p>Marketing is the process of finding out what consumers want, and then satisfying their requirements.\u00a0 This is achieved by:<\/p>\n<ul>\n<li>Carrying out <strong>market research<\/strong> to find out what customers want;<\/li>\n<li>Researching and developing <strong>products<\/strong> for different target markets;<\/li>\n<li>Setting a suitable <strong>price<\/strong> for the products (cover costs\/make a profit);<\/li>\n<li>Deciding where and how to sell (\u2018<strong style=\"font-size: 1rem\">place\u2019<\/strong><span style=\"font-size: 1rem\">) their products;<\/span><\/li>\n<li>Deciding how to <strong style=\"font-size: 1rem\">promote<\/strong><span style=\"font-size: 1rem\"> the products.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/09\/20144727\/Picture1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-257\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/09\/20144727\/Picture1.gif\" alt=\"\" width=\"109\" height=\"109\" \/><\/a>Marketing is important to organisations in the private, public and third sectors of the economy.\u00a0 If customers\u2019 wants and needs are not satisfied, they will source products from rival organisations and\/or voice their complaints as consumers, taxpayers, supporters or donors.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff0000\"><strong>Market Share <\/strong><\/span><\/h2>\n<p>An organisation\u2019s <strong>market share<\/strong> refers to the <u>percentage<\/u> of the current market it holds eg a 50% market share means half of all current customers.\u00a0 An increase in market share is achieved by attracting customers from competitors through better marketing activities.<\/p>\n<p><a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/09\/20144924\/Picture2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-258\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/09\/20144924\/Picture2.jpg\" alt=\"\" width=\"214\" height=\"169\" srcset=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/09\/20144924\/Picture2.jpg 318w, https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/09\/20144924\/Picture2-300x237.jpg 300w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to Marketing Marketing is the process of finding out what consumers want, and then satisfying their requirements.\u00a0 This is achieved by: Carrying out market research to find out what customers want; Researching and developing products for different target markets; Setting a suitable price for the products (cover costs\/make a profit); Deciding where and how [&hellip;]<\/p>\n","protected":false},"author":79984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-256","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/users\/79984"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/comments?post=256"}],"version-history":[{"count":2,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/256\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/256\/revisions\/260"}],"wp:attachment":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/media?parent=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}