{"id":158,"date":"2022-08-22T13:16:07","date_gmt":"2022-08-22T12:16:07","guid":{"rendered":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/?page_id=158"},"modified":"2024-05-30T16:44:10","modified_gmt":"2024-05-30T15:44:10","slug":"external-factors","status":"publish","type":"page","link":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/external-factors\/","title":{"rendered":"External Factors"},"content":{"rendered":"<p><span class=\"TextRun SCXW254129538 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254129538 BCX8\">The<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">s<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">e are factors in the external <\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">business <\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">environment <\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">which <\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">are outside the<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\"> direct<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\"> control of <\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">an<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\"> organisation.<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\"> These factors<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">\u00a0can<\/span> <\/span><span class=\"TextRun SCXW254129538 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254129538 BCX8\">threaten<\/span><\/span><span class=\"TextRun SCXW254129538 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254129538 BCX8\"> the success of the <\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">organisation <\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">or <\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">c<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">an c<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">reate <\/span><\/span><span class=\"TextRun SCXW254129538 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254129538 BCX8\">opportunities<\/span><\/span><span class=\"TextRun SCXW254129538 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254129538 BCX8\"> for success in the <\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">organisation<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">.\u00a0 <\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW254129538 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254129538 BCX8\">Changes in the external environment <\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">can be<\/span> <span class=\"NormalTextRun SCXW254129538 BCX8\">summarised<\/span> <span class=\"NormalTextRun SCXW254129538 BCX8\">in the acronym<\/span> <\/span><span class=\"TextRun SCXW254129538 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254129538 BCX8\">PESTEC<\/span><span class=\"NormalTextRun SCXW254129538 BCX8\">:<\/span><\/span><span class=\"EOP SCXW254129538 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<table style=\"font-weight: 400\" data-tablestyle=\"MsoTableGrid\" data-tablelook=\"480\">\n<tbody>\n<tr>\n<td data-celllook=\"256\">\n<h3 style=\"color: red\"><b><span data-contrast=\"auto\">P<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"257\">\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"256\">\n<h3 style=\"color: red\"><span data-contrast=\"auto\">Political Factors<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td data-celllook=\"256\">\n<h3 style=\"color: red\"><b><span data-contrast=\"auto\">E<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"257\">\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"256\">\n<h3 style=\"color: red\"><span data-contrast=\"auto\">Economic Factors<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td data-celllook=\"256\">\n<h3 style=\"color: red\"><b><span data-contrast=\"auto\">S<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"257\">\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"256\">\n<h3 style=\"color: red\"><span data-contrast=\"auto\">Social Factors<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td data-celllook=\"256\">\n<h3 style=\"color: red\"><b><span data-contrast=\"auto\">T<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"257\">\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"256\">\n<h3 style=\"color: red\"><span data-contrast=\"auto\">Technological Factors<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td data-celllook=\"256\">\n<h3 style=\"color: red\"><b><span data-contrast=\"auto\">E<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"257\">\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"256\">\n<h3 style=\"color: red\"><span data-contrast=\"auto\">Environmental Factors<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td data-celllook=\"0\">\n<h3 style=\"color: red\"><b><span data-contrast=\"auto\">C<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"257\">\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<td data-celllook=\"0\">\n<h3 style=\"color: red\"><span data-contrast=\"auto\">Competitive Factors<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"color: red\"><span class=\"TextRun Underlined SCXW112610633 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112610633 BCX8\">P<\/span><span class=\"NormalTextRun SCXW112610633 BCX8\">olitical Factors<\/span><\/span><span class=\"EOP SCXW112610633 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<ul>\n<li><span data-contrast=\"auto\">Changes in laws can affect how organisations operate eg an increase in the minimum wage increases the wage bill.\u00a0 <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"color: red\">Organisations may decide to increase prices to cover costs .<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22144742\/Screenshot-2022-08-22-144641.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-169\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22144742\/Screenshot-2022-08-22-144641.png\" alt=\"\" width=\"172\" height=\"137\" \/><\/a><a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22144753\/Screenshot-2022-08-22-144716.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-170 alignright\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22144753\/Screenshot-2022-08-22-144716.png\" alt=\"\" width=\"171\" height=\"123\" \/><\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span data-contrast=\"auto\">The government may increase the rate of Value Added Tax \u2013 a tax added to all non-essential goods and services.<\/span><\/li>\n<li style=\"color: red\">This will impact on the final price charged to customers.<span data-ccp-props=\"{&quot;335559685&quot;:709}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-contrast=\"auto\">Updates in health and safety laws may require more protection to employees &#8211; eg the Health and Safety at Work Act.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"color: red\">This will result in more spending on safety procedures and training.<\/li>\n<\/ul>\n<h2 style=\"color: red\"><span class=\"TextRun Underlined SCXW112610633 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112610633 BCX8\">Economic Factors<\/span><\/span><span class=\"EOP SCXW112610633 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<ul>\n<li><span data-contrast=\"auto\">If there is an economic recession and unemployment is high, consumers will have less income to spend on non-essentials.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"color: red\">Organisations may need to lay off employees as a result<\/li>\n<li style=\"color: red\">Organisations may respond by reducing their prices and accepting a cut in profit.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22151537\/Screenshot-2022-08-22-145708.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-178 \" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22151537\/Screenshot-2022-08-22-145708-144x150.png\" alt=\"\" width=\"123\" height=\"128\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22151557\/Screenshot-2022-08-22-145743.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-180\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22151557\/Screenshot-2022-08-22-145743.png\" alt=\"\" width=\"161\" height=\"126\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22151648\/Screenshot-2022-08-22-151517.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-181\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22151648\/Screenshot-2022-08-22-151517.png\" alt=\"\" width=\"183\" height=\"123\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"42\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1080,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"2\"><span data-contrast=\"auto\">In an economic boom employment and income is rising across the economy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"color: red\">Organisations may be able to offer a wider range of products as consumers have more income to spend.\u00a0 They may be able to re-invest profits to expand or develop new products.<\/li>\n<\/ul>\n<h2 style=\"color: red\">Social Factors<\/h2>\n<p>Changes in the structure and lifestyles of the UK population have led to changes in patterns of consumer demand.<\/p>\n<ul>\n<li>People living longer and a falling birth rate are leading to increased demand for health products and more people delaying retirement.<\/li>\n<li style=\"color: red\">Organisations may change their product range and need to be willing to retrain older employees to bring their skills up to date.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22153653\/Screenshot-2022-08-22-153528.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-192\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22153653\/Screenshot-2022-08-22-153528.png\" alt=\"\" width=\"246\" height=\"101\" srcset=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22153653\/Screenshot-2022-08-22-153528.png 326w, https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22153653\/Screenshot-2022-08-22-153528-300x123.png 300w\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" \/><\/a> <a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22153655\/Screenshot-2022-08-22-153544.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-193\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22153655\/Screenshot-2022-08-22-153544.png\" alt=\"\" width=\"93\" height=\"105\" \/><\/a> <a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22153655\/Screenshot-2022-08-22-153624.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-194\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/22153655\/Screenshot-2022-08-22-153624.png\" alt=\"\" width=\"123\" height=\"106\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Consumers are more concerned with their diet and exercise \u2013 leading to demand for sports and leisure products, and organically grown produce. .<\/li>\n<li style=\"color: red\">This is impacting on an organisation\u2019s choice of supplier, production methods and product range offered for sale.<\/li>\n<\/ul>\n<h2 style=\"color: red\">Technological Factors<\/h2>\n<ul>\n<li>Organisations must keep up with advances in technology. The growth of smart technologies means that consumers can shop any time, any place.<\/li>\n<li style=\"color: red\">Advances in technology create opportunities for more innovative products. Organisations need to continually update their product specifications to keep up with technological developments.<\/li>\n<li>Advances in production technology means that production methods can be more efficient eg use of automation \/ robots.<\/li>\n<li style=\"color: red\">This can speed up output, improve accuracy and reduce average costs.<\/li>\n<\/ul>\n<h2 style=\"color: red\">Environmental Factors<\/h2>\n<ul>\n<li>Certain natural resources are becoming scarcer and more expensive to access.\n<ul>\n<li style=\"color: red\"><em>Organisations must move towards reusing and recycling to make resources go further (overlap with social and political pressures here).<\/em><\/li>\n<\/ul>\n<\/li>\n<li>A natural disaster may reduce the supply of certain materials eg a crop failure. Distribution can be disrupted by extreme weather conditions eg storms, floods and snow which may be side effects of climate change.\n<ul>\n<li style=\"color: red\"><em>Organisations must plan how to overcome these problems eg by finding alternative types of materials, choosing suitable methods of transport or by using local suppliers.<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"color: red\">Competitive Factors<\/h2>\n<p>The actions of competitors are a huge threat to any organisation.\u00a0 Organisations must strive to stay ahead of their competitors:<\/p>\n<ul>\n<li><em>Develop newer and better-quality products;<\/em><\/li>\n<li><em>Offer products for sale at more competitive prices;<\/em><\/li>\n<li><em>Make their products available in a wider range of places;<\/em><\/li>\n<li><em>Carry out promotional activities to inform, persuade and retain customers.<\/em><\/li>\n<\/ul>\n<p>For example, Asda have a Price Guarantee.\u00a0 If you could have got your shopping cheaper at another supermarket, they will refund you the difference.<\/p>\n<p><a href=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/31201815\/Picture1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-200\" src=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/31201815\/Picture1.png\" alt=\"\" width=\"648\" height=\"120\" srcset=\"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/31201815\/Picture1.png 648w, https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/31201815\/Picture1-300x56.png 300w, https:\/\/blogs.glowscotland.org.uk\/glowblogs\/public\/n5businessmanagement\/uploads\/sites\/10132\/2022\/08\/31201815\/Picture1-624x116.png 624w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>This has prompted rivals like Sainsbury\u2019s and Tesco to offer similar price matching guarantees, resulting in smaller profit margins for all. \u00a0Organisations must continually review their marketing mix \u2013 product, price, place and promotion \u2013 to ensure they remain competitive.<\/p>\n<ul>\n<li>Organisation must also remain competitive in the job market or risk losing their best employees to their competitors.\n<ul>\n<li><span style=\"color: #ff0000\"><em>This may involve offering higher salaries, more flexible work practices, and by offering attractive career opportunities.<\/em><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-4\" class=\"h5p-iframe\" data-content-id=\"4\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"External Factors\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>These are factors in the external business environment which are outside the direct control of an organisation. These factors\u00a0can threaten the success of the organisation or can create opportunities for success in the organisation.\u00a0 Changes in the external environment can be summarised in the acronym PESTEC:\u00a0 P\u00a0 \u00a0 Political Factors\u00a0 E\u00a0 \u00a0 Economic Factors\u00a0 S\u00a0 [&hellip;]<\/p>\n","protected":false},"author":79984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-158","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/users\/79984"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":34,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/158\/revisions"}],"predecessor-version":[{"id":544,"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/pages\/158\/revisions\/544"}],"wp:attachment":[{"href":"https:\/\/blogs.glowscotland.org.uk\/glowblogs\/n5businessmanagement\/wp-json\/wp\/v2\/media?parent=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}