Business in Action Outcome 2

Business in Action

Outcome 2

The Learner will:

Give an overview of how small businesses satisfy customer needs by:

2.1   Stating the importance to a business of satisfying customer needs
2.2   Outlining how small businesses use market research information to satisfy the needs of customers
2.3   Describing promotional strategies used by small businesses
2.4   Describing quality measures used by small businesses