Nature of organisation:

Marketing and advertising

Tracy Locke’s structure:

Owned by large media holding company called Omnicom. Omnicom is second largest company of its type in the world. TL itself has a traditional C-suite (CEO, Chief Financial Officer, Chief Operations Officer, Chief Creative Officer, Strategy Officer and two managing partners) based leadership team structure (board). $100 million dollar company. TL has 4 offices in North America: Dallas, Chicago, New York City and Wilton (Connecticut) and numerous international offices including London, Singapore, Mumbai, Buenos Aires and Toronto. It has been fastest growing agency of its size and type for two successive years and the fastest in the world in 2016.

Details of stakeholders:

CEO, Hugh Boyle, CFO Sturt Campbell, COO Maria Zanghetti, CCO Michael Lovegrove, CSO Tyler Murray, Stephen Millar and Michael Bartlet (managing partners)

Chief roles:

As above, plus Teresa Barmmer Head of HR, Mark Van Duinem head of studio services, Jonothan Jeter Head of technology, Michelle Tisdale head of data and analytics.