This morning I sat in on a a phone conference with members of the Franchisor/Equity team: Michael (account director), Pam (account supervisor) and Kim (account coordinator). The conference was with Cleveland Menus who print Pizza Hut’s counter menus and handheld menus. All staff members maintained a professional manner during the phone call. Afterwards, it was discussed what would be done during the day today to help meet the needs of Pizza Hut.
I was then shown a Campaign Request Form (CRF) for HutLovers (those who are signed up to PH’s mailing and SMS list). This really showed me the power of advertising. I found out that an email is sent at 8AM with two seperate subject lines. An email with subject line A is sent to 600,000 members and an email with subject line B is sent to another 600,000 members. At 12 o’clock it is reviewed which subject line had the most opened emails then the one with the most is sent to the remaining 5 million members to ensure the most sales are made that day.
Before this, all emails are checked by Quality Assurance (QA) at both Tracy Locke and Pizza Hut. This is done to be able to see how the email will appear on a variety of devices such as mobile phones, iPads, laptops and how different email providers (such as apple and office) will display the message.
I also helped Kayla with some of her work for
HutLovers. I looked through all the email promotions from the year so far and put each banner onto a KeyNote presentation which she will use for her future work.
I was given a tour of the 29th floor in the office from Mark Van Dinuen (director of studio services). This floor includes clients such as Samsung and Audi and have a variety of products which remain top secret between the client and Tracy Locke until the release day. I was shown how the pictures that are taken re edited in great depth and nothing will be published until it is perfect for the client to use to advertise their product(s). This highlighted the importance of staying professional both in and out of the office as the information about new products is almost “confidential”. I feel that being trustworthy is a key aspect in professionalism which is obviously something I must consider when I am in the classroom when it comes to things such as child protection.
I feel that so far I have gone into this placement with a positive attitude and mindset which has helped me enjoy my time here so much.
I am only 3 days into my placement and I can already see that I am learning more than I possibly thought I could at such a fast pace. I am looking forward to be able to apply all these new skills to my studies and work in the near future.