The Department for Business, Innovation & Skills (BIS) is the Government department for economic growth.
It works with further and higher education providers to give students the skills they need to compete in a global employment market and supports the UK’s science and research industry, which is important to economic growth.
The organisation has produced Project STEM, Book of Insights 2014 which details young people’s attitudes, beliefs, motivations and behaviours that affect their decisions on subject choice and career paths to add depth to the current understanding of how they perceive STEM careers.
The book brings together four phases of research activity with young people; qualitative, social listening, co-creation and quantitative research activities that ran between February and March 2014.
To complement the qualitative research, the researchers listened to young people’s social media conversations to understand their sentiment towards STEM careers and subjects.
To access the research document Project STEM, Book of Insights 2014