Creating Video Content for Learners

Video is a major component of educational delivery using technology.  We need to ensure that the content we create is as accessible and effective as possible.  Video alone is not a single solution to learning online.  It is likely that a single video will be part of a suite of learning resources which may include practical tasks, diagnostic assessments, interactive challenges etc. 

Multimedia instruction is defined as “presenting words and pictures that are intended to foster learning” (Mayer, 2009).  The cognitive theory of multimedia learning makes three assumptions about how the mind works:

  1. there are two separate channels (auditory and visual) for processing information;
  2. channel capacity is very limited and can hold very little information for short periods of time;
  3. learning is an active process of filtering, selecting, organizing, and integrating information.

Cognitive Overload happens when the content being presented exceeds the processing capacity of a learners cognitive system.  

In order to reduce cognitive overload, there are some principles to consider when developing a video or multimedia resource, including…

Coherence principle

Learning is better when words, pictures, and sounds are directly related to the subject matter. Keep your content simple.

Segmenting principle

Creating multiple, short videos illustrating a single concept/area instead of one long video. 6 minutes is the recommended length.

Contiguity principle

Place printed words near corresponding parts of graphics to reduce need for visual scanning

Signalling principle

Use cues such as  numbers, arrows or labels to direct learners attention to the content.

Options for recording videos

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