In this task, you are asked to create an advert (for television or radio). The focus of this should be the musical persuasion.
My group decided to create an advert for ‘coca cola’, purely sound based for the use on radio. The advert starts with a take on the ‘jaws’ theme tune which was recorded on a keyboard. The tempo is gradually increased followed by the noise of a can opening which acts as the full-stop to the music. To end the advert there is a breath of relief followed by ‘coca-cola take a breath.’ We used this to persuade consumers to relax with a coca cola and take a break from their busy lives with the relief of a cold, fizzy drink.