S3 pupils took part in a newly developed Interdisciplinary Industrial Awareness day called ‘Headliner’. The purpose the project was to promote a headliner act at a gig. Each group was given an artist at random including Usher, Lady Gaga, Foo Fighters and Justin Bieber and had to complete a series of activities throughout the event. Each act was in the top 25 performing artists in the world for their tours in 2011.
Pupils were responsible for writing their own business plan including: marketing strategy; choosing a venue in Glasgow (including cost and capacity details); deciding on a ticket price based on worldwide averages and producing a final profit margin based on expected ticket sales.
Click here for more pictures and information about the day.