\n| E<\/td>\n | Unemployed, students, pensioners, casual workers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n They also consider very carefully how that audience might react to, or engage with, their text. The following are all factors in analysing or predicting this reaction.<\/p>\n \n\n\n| AUDIENCE ENGAGEMENT<\/td>\n | This describes how an audience interacts with a media text. Different people react in different ways to the same text.<\/td>\n<\/tr>\n | \n| AUDIENCE EXPECTATIONS<\/td>\n | These are the advance ideas an audience may have about a text. This particularly applies to genre pieces. Don’t forget that producers often play with or deliberately shatter audience expectations.<\/td>\n<\/tr>\n | \n| AUDIENCE FOREKNOWLEDGE<\/td>\n | This is the definite information (rather than the vague expectations) which an audience brings to a media product.<\/td>\n<\/tr>\n | \n| AUDIENCE IDENTIFICATION<\/td>\n | This is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle.<\/td>\n<\/tr>\n | \n| AUDIENCE PLACEMENT<\/td>\n | This is the range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially ‘for them’.<\/td>\n<\/tr>\n | \n| AUDIENCE RESEARCH<\/td>\n | Measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and, once produced, audience will be continually monitored.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Audience reaction to even early versions of a media text is closely watched. Hollywood studios routinely show a pre-release version of every movie they make to a test audience, and will often make changes to the movie that are requested by that audience. (Via\u00a0 mediaknowall.com)<\/p>\n","protected":false},"excerpt":{"rendered":" Constructing Audience When a media text is being planned, perhaps the most important question the producers consider is “Does it have an audience?” If the answer to this is ‘no’, then there is no point in going any further. If no one is going to watch\/read\/play\/buy the text, the producers aren’t going to make any … <\/p>\n Continue reading “More about target audiences for media products”<\/span><\/a><\/p>\n","protected":false},"author":4655,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45258,3069,47001],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","hentry","category-adverts","category-film","category-newspapers-and-magazines","eportfolio_category-none"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/users\/4655"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":0,"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/categories?post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/tags?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} | |