Analysis of technical codes for Derek The Cuckoo<\/p>\n
As you watch the Irn Bru advert, note the following:<\/p>\n
Frame 1<\/p>\n
Setting:<\/strong> Interior library 4.10pm<\/p>\n Action:<\/strong> Student sits motionless at desk<\/p>\n Distance:<\/strong> Extreme long shot (ELS) student<\/p>\n Angle:<\/strong> Slight high angle<\/p>\n Movement:<\/strong> Track forward<\/p>\n Audio:<\/strong> Sound of ticking clock<\/p>\n Continuity:<\/strong> Ticking clock across first 3 shots<\/p>\n Frame 2<\/p>\n Action:<\/strong> Librarian stamps book beside photo of her giving a “shush” gesture<\/p>\n Distance:<\/strong> Medium close up (MCU) librarian with head obscured by framing<\/p>\n Angle:<\/strong> Slight high angle<\/p>\n Movement:<\/strong> Static<\/p>\n Audio:<\/strong> Ticking clock and sound of library book being stamped<\/p>\n Frame 3<\/p>\n Action:<\/strong> Bored student at desk gazes vacantly into empty space<\/p>\n Distance:<\/strong> Medium close up (MCU) student<\/p>\n Angle:<\/strong> Low angle<\/p>\n Movement:<\/strong> Static<\/p>\n Audio:<\/strong> Ticking clock<\/p>\n Frame 4<\/p>\n Action:<\/strong> Student sits motionless at desk<\/p>\n Distance:<\/strong> Extreme long shot (ELS) student<\/p>\n Angle:<\/strong> Slight high angle<\/p>\n Movement:<\/strong> Static<\/p>\n Audio:<\/strong> Creak \u2026 crash!<\/p>\n Continue this analysis yourself and for each frame you look at, state what meaning is conveyed to the viewer.<\/p>\n