{"id":386,"date":"2013-06-10T10:38:56","date_gmt":"2013-06-10T10:38:56","guid":{"rendered":"https:\/\/cumnockmediaclass.wordpress.com\/?p=386"},"modified":"2013-06-10T10:38:56","modified_gmt":"2013-06-10T10:38:56","slug":"task-2","status":"publish","type":"post","link":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/2013\/06\/10\/task-2\/","title":{"rendered":"Task 2"},"content":{"rendered":"<p><strong>Section 1 Adverts<\/strong>Advertising is:<br \/>\n\u2022\tA message from vendor (seller)\/manufacturer (maker) to consumer<br \/>\n\u2022\tIntended to give information which will influence consumer choice<br \/>\n\u2022\tAimed at a known audience (target)<br \/>\n\u2022\tPaid for<br \/>\n<strong>Brands <\/strong><br \/>\nA brand is distinguished immediately by its name and\/or a symbol (eg the Nike swoosh, the Adidas three stripes). Brand Identity is created by using the following:<br \/>\n1. Brand Essence &#8211; a way of summing up the significance of the brand to stockholders and consumers alike of the brand in one simple sentence<br \/>\n2. Brand Slogan &#8211; a public way of identifying the brand for consumers &#8211; often associated with a logo<br \/>\n3. Brand Personality &#8211; marketeers can describe their brand as though it were a person, with likes and dislikes and certain behaviour<br \/>\n4. Brand Values \u2013 what does it stand for\/against?<br \/>\n5. Brand Appearance &#8211; What does it look\/sound\/taste like?<br \/>\n6. Brand Heritage &#8211; how long has it been around? does it have customers who have been loyal to it for many years?<br \/>\n7. Emotional benefits \u2013 how it avoids\/reduces pain or increases pleasure<br \/>\n8. Hard benefits \u2013 bigger? better? cheaper? washes whiter?<\/p>\n<p>Task 2 Identify at least 15 of the 20 brands in the example on the sheet your teacher will give you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Section 1 AdvertsAdvertising is: \u2022 A message from vendor (seller)\/manufacturer (maker) to consumer \u2022 Intended to give information which will influence consumer choice \u2022 Aimed at a known audience (target) \u2022 Paid for Brands A brand is distinguished immediately by its name and\/or a symbol (eg the Nike swoosh, the Adidas three stripes). Brand Identity &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/2013\/06\/10\/task-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Task 2&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4655,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47538],"tags":[52927,69656],"class_list":["post-386","post","type-post","status-publish","format-standard","hentry","category-print-media","tag-brands","tag-print","eportfolio_category-none"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/posts\/386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/users\/4655"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":0,"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/posts\/386\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/media?parent=386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/categories?post=386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.glowscotland.org.uk\/ea\/cumnockmedia\/wp-json\/wp\/v2\/tags?post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}